Heartspace helps small communications teams and secretariats get real impact for their messages.
Senior communications expertise, strengthened by our own technology and AI-assisted workflows that build up knowledge of your organisation, language and issues.
We offer
- Research and insight
- AI visibility analysis and optimisation
- Brand positioning, PR and media impact
- Thought leadership and distribution
PR agency for visibility in media and AI search
- Fixed monthly prices
- No hourly rates
- Flexible terms
Previously placed clients in
- Aftonbladet
- Expressen
- Göteborgs-Posten
- Sydsvenskan
- Altinget
- Dagens Samhälle
This is Heartspace
We help you get more value from the expertise you already have.
Heartspace combines senior communications expertise with research, positioning, PR, content and distribution. The work builds on what we already know about you, so you can get more done without building a larger in-house communications function.
Insight
Research, surveys and your own data that give you something new to say.
Positioning
What you stand for, which issues you own and how you want to be seen.
PR and visibility
Op-eds, press work and visibility in AI answers.
Web and distribution
Content on your website and mailings to members, customers and decision-makers.
The problem
Communications has to do more. The team has not grown.
Media, web, AI search, members, customers and decision makers all require different formats, pace and expertise. For small communications teams and secretariats, the work easily becomes reactive and fragmented.
- MediaPR agency
- AI searchAI tools
- WebWeb agency
- Customers and membersContent agency
- Decision makersResearch institute
Too little capacity
Day-to-day work takes over. Important issues, analysis and opportunities are left waiting even when you know they should be prioritised.
Too many separate efforts
PR, web, content, research and AI visibility are handled separately. You are left to connect the pieces and explain the organisation again.
Hard to see what works
When activities do not build on the same goals and evidence, it becomes difficult to know what works and what to prioritise next.
The solution
One senior team that connects the whole communications effort
We build up knowledge of your organisation, issues, audiences and language. It is used across research, positioning, PR, AI visibility, content and distribution.
- MediaPress releases, op-eds and press mailings
- AI searchQuestion map, citable content and measurement
- WebGuides and content
- Customers and membersSurveys and mailings
- Decision makersReports and material based on your own data
One shared picture of you
The work starts from the same knowledge of your organisation, audiences and previous decisions. The next delivery does not start from zero.
Strategy and execution stay connected
Research, messaging, content and distribution build on the same goals and evidence instead of becoming separate projects.
More done with less internal coordination
Our technology shortens lead times and keeps the context together. Senior experts remain responsible for judgement, relationships and quality.
You do not need to buy separate deliveries and connect them yourself. The next effort builds on what we already know about you.
Why it's hard
Seven out of ten companies do PR ad hoc or not at all.
Based on 314 Nordic companies in the report Earned Growth. Featured in Resumé and Impact Loop.
The resource trap
72 percent cite limited time and capacity as the biggest obstacle. Everyone knows PR should be done. No one has time to do it.
The ROI dilemma
Six out of ten find it hard to see if PR affects the business. Without a clear link to results, PR is the first budget line to be cut.
The credibility barrier
Half lack an evidence bank. Without customer cases, data and third-party validation, it's hard to become the source that media and AI cite.
Strong PR can be worked on systematically.
The organizations that build a durable position usually focus on a few clear issues, credible evidence and a repeatable rhythm for publishing, pitching and follow-up. We help you build that structure.
PR that builds visibility, impact and influence.
We use each publication as part of a broader effort: a clearer expert position, stronger media relationships and better support for the issues you want to advance.
Visibility
The answer to the credibility barrier. We build your evidence bank and digital presence so media and AI find and cite you. By owning a niche with data, structured publishing and your own newsroom, you become the source others reference.
Impact
The answer to the resource trap. We write, pitch and place for you: op-eds, news commentary and surveys via Novus. You don't have to do it yourself. Systematic and hyper-relevant, with fixed deliveries every month.
Influence
The answer to the ROI dilemma. We link PR to business results through surveys, decision makers and policy. Policy reports, parliamentary seminars and industry surveys take you from knowledge to impact and change.
With us you get visibility and media exposure. Not a report on billed hours.
Fixed prices, not hours.
You know exactly what you pay. No runaway hourly fees. Start with a defined entry project and stay as long as you're happy.
AI does the grunt work. Senior experts do the strategy.
We use AI for research, drafts and distribution. That gives us the capacity to deliver more impact, at higher quality, in less time. Every angle, pitch and publication is quality-assured by senior experts with at least 15 years' experience.
Visibility in both media and AI search.
Traditional agencies count clippings. We measure whether you're cited by journalists and by AI agents. Each one reinforces the other.
Data that opens doors.
Through our Novus partnership we produce survey data that gives your topics weight. Data that journalists want to listen to and reports that decision makers must respond to. Surveys are included in our influence package and can be added to the others.
Media coverage
Our clients are featured in Sweden's leading media, from national press to regional newsrooms.
What our clients say
We needed to go from realizing something had to change to becoming a strong voice in the healthcare policy debate. Heartspace helped us build the entire chain: policy report, message framework, contact with decision makers and moderation of a panel with members of parliament and researchers. They understand how to package messages so they land and make a difference.
Ulrika Lundin
Chair, Legitimerade Kiropraktorers Riksorganisation (LKR)
Heartspace helped us produce a solid report and a complete toolbox for advocacy work. They deliver fast, maintain high quality and understand what it takes for an issue to gain traction.
Anders Mattsson-Coll
Federation Director, Svenska Naprapatförbundet
At Almi, we are very satisfied with our collaboration. We receive great support with broad experience and deep knowledge. We also get excellent media coverage.
Lars Mårdbrant
Communications Director, Almi
Our clients
Questions and answers
What does a collaboration look like in practice?
Our clients spend three to five hours a month on their PR work on average. We do the rest. We can handle strategy, writing and all distribution and email, including emails sent in your name. You read, give feedback, approve and take the interviews with journalists.
What results can we expect?
We start executing from month one. That builds journalist contacts, completed activities and insights that lead to better strategy. Instead of getting stuck in planning for three months, we deliver results continuously.
What does it cost?
Three packages: Visibility (€2,200/mo), Impact (€3,900/mo) and Influence (€6,500/mo). Fixed prices with execution included. All prices exclude VAT. No hourly rates.
How do the contract and notice period work?
You start with a defined entry project or go straight to a package. Packages are invoiced monthly with one month's notice.
What is Heartspace?
Heartspace is a Swedish PR agency founded in 2021 by Sohrab Fadai, based in central Stockholm. We specialise in advocacy, thought leadership and visibility in AI search. Clients include Almi Företagspartner, Björn Lundén and Ansvar & Säkerhet.
What services does Heartspace offer?
Press releases, op-eds, media pitching, press rooms, advocacy, thought leadership, AI-search visibility (GEO/AEO) and strategic communications — always with news value at the core.
Where is Heartspace based?
Heartspace is based in central Stockholm and works with clients across Sweden.
How is Heartspace different from a traditional PR agency?
We work with fixed package pricing instead of hourly billing, run a network model of senior specialists and freelancers, and are selective about clients — we take on causes we sympathise with and have knowledge of.
Which media outlets have you placed clients in?
National: Dagens Nyheter, Svenska Dagbladet, Dagens Industri, Aftonbladet, Expressen, Göteborgs-Posten, Sydsvenskan. Industry and niche media: Altinget, Dagens Samhälle, Dagens Medicin, Veckans Affärer, Realtid, Balans, Fastighetsvärlden, Bopol, Ny Teknik, Breakit. International: Forbes, TechCrunch, Financial Times. Plus regional press across Sweden.
What is AI visibility and how do you work with it?
AI visibility means being cited when AI services such as ChatGPT, ChatGPT Search, Copilot, Google AI Mode, Google AI Overviews, Perplexity, Gemini and Claude answer questions about your industry. We combine traditional PR (third-party mentions that AI models train on) with technical Answer Engine Optimization (schema.org, llms.txt, structured content). AI visibility is included in all packages.
Can the packages be customized?
Yes. The packages are starting points. We customize based on your needs.
What industries do you work with?
We work with organizations whose cause we sympathize with. Our clients are in real estate, insurance, health/care, tech, education and industry associations.
What do you mean by sympathizing with the cause?
We want to stand behind what we help spread and create visibility for. It comes down to commitment and knowledge. Genuine interest in a topic shows in the quality of the delivery.
As a small agency, how do you handle peak workloads?
We have a network of experts and freelancers with decades of experience as journalists, PR consultants and leaders.
How do we get started?
Book a call and we'll discuss your needs. If there's a match, we put together a proposal and can often get started within a couple of weeks.