From positioning to impact
Heartspace helps organisations solve communications problems from research and strategy to content, PR, web and production. Our work is senior-led, we use AI where it improves speed and quality, and bring in specialist expertise when the assignment calls for it. You can engage us for a defined project or as a broader external part of your communications function.
Services
Insight, research and strategy
We are happy to start before the communications work itself. Member and audience research, qualitative interviews, landscape analysis, communications strategy and question design create a basis for decisions that is not built on gut feeling.
Example: trade associations
In our work with LKR and the Swedish Naprapaths Association, research and proprietary evidence have formed part of the foundation for positioning, communications and external visibility.
Positioning, messaging and brand
We help organisations define what they should stand for, why it matters and how it should be expressed. This can include positioning, messaging platforms, tone of voice, communications concepts, visual identity and guidelines that make communications easier to keep coherent over time.
PR, public affairs and AI visibility
Media relations, op-eds, report launches, thought leadership, spokesperson support and public affairs remain at the core of Heartspace. We combine traditional PR with structured content and digital authority so that expertise is also visible when people seek answers through AI services.
Example
Our work ranges from national op-eds and regional distribution to reports, seminars, pressrooms and long-term spokesperson positioning.
Content, social media and editorial production
We plan and produce content for owned channels: articles, LinkedIn, reports, newsletters, presentations, scripts and other editorial material. The goal is not more content for its own sake, but consistent editorial work that builds the same position as the PR programme.
Web and digital communications
We build and develop websites, pressrooms, content structures and lightweight digital services when they are part of the communications problem. We work with modern, open technology choices and place strong emphasis on the client owning the domain, code, content and accounts.
Example
Heartspace builds and operates pressrooms for several clients and also takes on standalone web projects where strategy, content and technology need to work together.
Design, photography and specialist expertise when needed
We do not need every discipline on payroll to take responsibility for the whole. When an assignment calls for a photographer, graphic designer, developer, filmmaker or another specialist, we assemble the right delivery and keep strategy, project management and quality assurance together.