Heartspace has helped us find our way of conducting advocacy work in a responsive and trust-inspiring way.
We build communications capacity around organisations with real expertise
Heartspace is a PR agency for small communications teams and secretariats whose needs are larger than their internal capacity. We help you prioritise, articulate and execute communications that build a clearer position in media, AI search and other important channels.
We work best with organisations that have something real to contribute but do not want to build a large in-house communications function to get it out.
We combine senior communications expertise with our own technology for research, content and distribution. The technology keeps context together and shortens lead times; people remain responsible for strategy, judgement and quality.
About Heartspace
Sohrab Fadai
Founder and CEO
Sohrab's background includes five years as Regional Director of Företagarna (the Swedish Federation of Business Owners) in Dalarna and working as a PR consultant at Westander. He has also served as a societal analyst at Sweden Research and as chairman of Young Entrepreneurs of Sweden. Sohrab has extensive strategic and leadership experience, including board positions in government-appointed commissions. He holds a Bachelor's degree in Rhetoric from Uppsala University and has authored three books. Sohrab specializes in opinion formation, public affairs and AI visibility (GEO/AEO). Since 2021, he has built Heartspace's own technical platform for PR distribution and AI-assisted content production, giving the agency a unique combination of communications craft and technical delivery capability.
Recent clients include: Northern, LKR, Svenska Naprapatförbundet and others.
We at Almi are very pleased with our collaboration. We receive great support with broad experience and deep knowledge. And we get excellent media coverage.
Our purpose
“Raise your words, not your voice. It is rain that grows flowers, not thunder.”
Organizations with deep expertise often put the issue itself ahead of visibility. Our job is to make that knowledge easier to understand, find and use.
We help you develop, articulate and communicate what you know so more people can engage with the substance, not just recognize the sender.
Our team
Heartspace is built on a network model with senior specialists, giving you direct access to the right expertise.
Founders
Advisory Board
Our Expert Panel
Our panel of senior experts and strategists provides specialized expertise tailored to your industry and communication needs.
Our journey
2012
PR consultancy in opinion formation, public affairs and societal issues.
2021
A unified company with its own platform for distribution, newsrooms and AI-assisted production.
Then
Back to the PR craft, with the technology under the hood.
2026
AI visibility becomes part of what we offer.
Heartspace has its roots in the PR consultancy that founder Sohrab Fadai ran from 2012, focused on opinion formation, public affairs and societal issues. In 2021 we became a unified company and invested in our own technology. We developed a platform for PR distribution, newsrooms and AI-assisted content production and launched it as a SaaS product with product-led growth. Our clients' news was published in TechCrunch, Forbes, DN and SvD.
But we learned something important along the way. In code generation, mistakes are forgiving. You fix a bug and try again. In PR, mistakes can be devastating. A single sentence that can be misinterpreted can damage business, legal standing and trust. Sometimes irreversibly. AI cannot own strategic communications alone. Not yet.
So we focused on what we do best: the craft of PR. But with all the technology we built under the hood. Today, Heartspace is a managed services agency that uses its own platform to deliver faster, broader and more cost-effectively than a traditional agency. You pay for outcomes, not software.
In 2026, we added AI visibility as part of our offering. We help companies appear not only in traditional media but also in AI search, in ChatGPT, in Google AI Overviews and in other AI tools that more and more people use to find providers and experts. The technical journey we went through means we understand that side from the inside in a way few PR agencies do.
What our clients say
Heartspace has helped us in a very engaged, structured and professional way. We have received well-considered advice and high-quality deliverables.
Questions and answers
What does a collaboration look like in practice?
Our clients spend three to five hours a month on their PR work on average. We do the rest. We can handle strategy, writing and all distribution and email, including emails sent in your name. You read, give feedback, approve and take the interviews with journalists.
What results can we expect?
We start executing from month one. That builds journalist contacts, completed activities and insights that lead to better strategy. Instead of getting stuck in planning for three months, we deliver results continuously.
What does it cost?
Three packages: Visibility (€2,200/mo), Impact (€3,900/mo) and Influence (€6,500/mo). Fixed prices with execution included. All prices exclude VAT. No hourly rates.
How do the contract and notice period work?
You start with a defined entry project or go straight to a package. Packages are invoiced monthly with one month's notice.
What is Heartspace?
Heartspace is a Swedish PR agency founded in 2021 by Sohrab Fadai, based in central Stockholm. We specialise in advocacy, thought leadership and visibility in AI search. Clients include Almi Företagspartner, Björn Lundén and Ansvar & Säkerhet.
What services does Heartspace offer?
Press releases, op-eds, media pitching, press rooms, advocacy, thought leadership, AI-search visibility (GEO/AEO) and strategic communications — always with news value at the core.
Where is Heartspace based?
Heartspace is based in central Stockholm and works with clients across Sweden.
How is Heartspace different from a traditional PR agency?
We work with fixed package pricing instead of hourly billing, run a network model of senior specialists and freelancers, and are selective about clients — we take on causes we sympathise with and have knowledge of.
Which media outlets have you placed clients in?
National: Dagens Nyheter, Svenska Dagbladet, Dagens Industri, Aftonbladet, Expressen, Göteborgs-Posten, Sydsvenskan. Industry and niche media: Altinget, Dagens Samhälle, Dagens Medicin, Veckans Affärer, Realtid, Balans, Fastighetsvärlden, Bopol, Ny Teknik, Breakit. International: Forbes, TechCrunch, Financial Times. Plus regional press across Sweden.
What is AI visibility and how do you work with it?
AI visibility means being cited when AI services such as ChatGPT, ChatGPT Search, Copilot, Google AI Mode, Google AI Overviews, Perplexity, Gemini and Claude answer questions about your industry. We combine traditional PR (third-party mentions that AI models train on) with technical Answer Engine Optimization (schema.org, llms.txt, structured content). AI visibility is included in all packages.
Can the packages be customized?
Yes. The packages are starting points. We customize based on your needs.
What industries do you work with?
We work with organizations whose cause we sympathize with. Our clients are in real estate, insurance, health/care, tech, education and industry associations.
What do you mean by sympathizing with the cause?
We want to stand behind what we help spread and create visibility for. It comes down to commitment and knowledge. Genuine interest in a topic shows in the quality of the delivery.
As a small agency, how do you handle peak workloads?
We have a network of experts and freelancers with decades of experience as journalists, PR consultants and leaders.
How do we get started?
Book a call and we'll discuss your needs. If there's a match, we put together a proposal and can often get started within a couple of weeks.
Contact us
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