Start where the need is greatest
Start with a defined entry project for SEK 45,000 in the area where you need the most help. We then put together an ongoing setup around your goals and budget. Fixed prices, no hourly rates. All prices exclude VAT.
Need a different setup? Book a call and we will go through what you need.
Packages & pricing
Step 1 · Entry, months 1–2
Start with a defined project
SEK 45,000, fixed price
One project over the first one to two months, in the area where you need help right now. We set a clear goal, deliver and follow up. Many start with the AI visibility analysis with media analysis. You see how we work before you commit to anything ongoing. Excluding VAT.
- AI visibility analysis with media analysis
- Insight and surveys
- Positioning and messages
- PR and visibility
- Web and content
Step 2 · Modules
Build from what you need next
After the entry project, we put together an ongoing setup around your goals and budget. You can swap or add modules as your needs change. Ongoing packages from SEK 35,000/month.
01
Research and insight
Evidence that makes your messages credible and gives the media something new.
- Surveys with Novus or your own data
- Media and market monitoring
- Reports and material for public debate
02
AI visibility analysis and optimisation
Being named correctly when customers, members and decision makers ask AI.
- Ongoing measurement in the AI services you need
- Technical optimisation of your website
- Content that AI services can cite
03
Brand positioning, PR and media impact
A clear message and publications that carry it.
- Positioning and message platform
- Press releases and op-eds, written and placed
- Journalist contacts and press room
04
Thought leadership and distribution
Your spokespeople are seen with their own positions, in your channels and others'.
- LinkedIn posts and articles for spokespeople
- Spokesperson strategy and media training
- Distribution to media, members and decision makers
Example packages
Examples of what an ongoing setup can look like. We put it together around your needs, goals and budget.
Visibility
€3,100/mo
Visibility in AI search and thought leadership. You show up where customers and decision-makers look for answers.
- AI visibility audit at the start: baseline measurement of how you appear in the AI services you need, up to eight: ChatGPT, ChatGPT Search, Copilot, Google AI Mode, Google AI Overviews, Perplexity, Gemini and Claude
- Technical AEO foundation for your site: schema markup, llms.txt and FAQ structure
- Quarterly AI visibility index in your reporting
- 12 LinkedIn posts/month, ghostwritten with editorial quality
- 1–2 editorial articles/month
- Content strategy, topic planning and tone-of-voice document
- Spokesperson strategy and messaging platform
- Media monitoring and strategic advisory
- Monthly interview or asynchronous review (30–45 min)
- Up to 2 spokespersons, monthly follow-up and report
- We help you optimise your communications work for the greatest possible effect in the shortest possible time
- Most popular
Impact
€3,900/mo
You take your place in the conversation. Everything in Visibility plus full-scale PR. Every placement strengthens your AI visibility.
- Everything in Visibility, plus:
- PR-strategy
- 1–2 press releases or op-eds per month, written and placed by us
- Regional and/or industry-specific versions of every release
- Ongoing media contacts and pitching
- We manage your pressroom and all content updates
- Mapping of stakeholders, journalists and decision makers
- Weekly check-ins
Influence
€6,500/mo
You drive the agenda. We take full ownership of your communications and advocacy.
- Everything in Impact, plus:
- Public Affairs strategy
- Novus survey with 1,000 respondents, packaged with an annual report and press material
- Advocacy and public affairs
- We plan and execute campaigns with decision makers and politicians
- Media training for your spokespersons (one session per quarter)
- Crisis communications plan and reactive capacity
- Full ownership as your interim communications partner
Step 3 · Expand
Add larger projects when you are ready
Once we are working together, you can expand with larger projects, one at a time. We suggest what will have the most effect, and you set the pace.
- Survey with report and press material
- Campaign aimed at decision makers
- New website or web content
- Media training for spokespeople
How the work is done
We often start with positioning and strategy, but we don't stay there long. Often we start executing in the first month. That gives contacts made, activities completed and experience that leads to a better strategy. Instead of spending three months planning, we deliver results continuously and develop the strategy based on experience, not guesswork.
The whole workflow is digital and takes place in the tools you already use: email and digital meeting rooms such as Meet, Teams or whatever you prefer.
Our portal connects to the AI tools you already use. There you follow the work, and you have insight into and decide on everything that is done.
AI prepares the work with research, analysis, ideas and drafts. Nothing is published or sent out until it has been quality-assured by senior experts on our side and approved by decision makers on yours.
Included in all packages
- Press release distribution system
- Custom-built pressroom on your own subdomain
What's actually included?
A Novus survey normally costs €5,000+. Media training costs €1,500–2,500 per session. An op-ed at a traditional PR agency costs €3,000–5,000 in consulting time. An AI visibility audit with baseline measurement and technical AEO implementation costs €2,500–4,500 as a one-off at specialist agencies. Our packages include all of this, every month, at a fixed price.
Terms
- Packages are invoiced monthly with one month's notice
- All prices exclude VAT
We also take individual assignments such as op-eds, media training, reports or web projects. Contact us for a quote. Läs om AI-synlighetsanalysen
All packages include our distribution system and a custom-built pressroom on your own subdomain, at no extra cost. Former clients who are no longer on a package can keep their pressroom for €199/mo.